Sainte-Maxime Autumn Vide-Dressing

Sainte-Maxime's big second-hand fashion event

As the season slows and mild autumn settles on the Riviera, Sainte-Maxime offers an original vide-dressing in place of the usual flea market. Organised by the Sainte-Maxime Tourist Office, it takes place on Sunday 4 October 2026, 11am to 6pm, on Promenade Aymeric Simon-Lorière — the Gulf's major autumn fashion event.

The spirit is resolutely modern: a vide-dressing, not a classic flea market, focused on clothes, accessories and jewellery, tied to responsible consumption. Sellers are mostly private, clearing wardrobes after summer with often little-worn or even new pieces.

What to find

• Men's, women's and children's clothing (all seasons)
• Beachwear, swimsuits, sarongs
• Dresses and evening outfits
• Accessories: bags, belts, hats, scarves
• Shoes, espadrilles, sandals
• Costume jewellery and second-hand pieces
• Occasional vintage and designer items

In tune with the times

The vide-dressing rides a deep trend: second-hand fashion, driven by anti-waste laws and young environmentally minded shoppers. Coastal towns increasingly prefer this focused format to generalist flea markets.

Why come

• Targeted selection, time-saving for fashion hunters
• Ideal off-peak weather
• Whole day (11am-6pm)
• Seafront and terraces for breaks

The setting

The renovated Promenade Simon-Lorière is a perfect fashion venue: wide, bright, lined with terraces and the main beach. Sellers line the promenade; hunters can combine trying on, coffee and strolls.