Popular festival with flea market, car boot sale, concerts and fireworks at the Genièvres pond
The Fête de la Madeleine is the major summer event in Belleville-sur-Loire. Every year, on the third Sunday of July, the Étang des Genièvres transforms into a festive venue combining a flea market and lively entertainment. From 6 am, exhibitors set up their stalls around the pond to offer flea market finds, car boot sale items, and all sorts of objects to early morning bargain hunters.
Belleville-sur-Loire is a commune in the northeast of Cher, located on the left bank of the Loire, between Cosne-Cours-sur-Loire and Léré. This small town in the Sancerrois region is known for its proximity to the royal river and the vineyards of Sancerre. The Étang des Genièvres, a body of water developed into a leisure area, is a pleasant natural site for summer festivities, offering coolness and greenery in the heart of summer.
The Fête de la Madeleine is much more than just a flea market. The association « Faut que ça tourne Belleville » organizes throughout the day concerts with artists and bands of French variety music, a musette ball, children's entertainment, shows, and a cabaret. The evening continues with a dancing dinner, a torchlight procession, and a spectacular fireworks display fired at nightfall over the pond. The drinks stand and food stalls are open for lunch and dinner. Admission is free.
The Fête de la Madeleine returns in 2026 to Belleville-sur-Loire (Cher), on the site of the étang des Genièvres. The program for this festive day includes: a large flea market / garage sale bringing together nearly 200 exhibitors (individuals), entertainment throughout the day (musette ball, artists, groups, DJ), refreshment stand and on-site catering, and fireworks at dusk.
The flea market is open to bargain hunters from early morning. Free admission for visitors. Pitches are free for exhibitors upon registration with the organizer (Association Faut que ça Tourne).
Location: Genièvres pond, Belleville-sur-Loire (18240), near the power plant.
Hours: flea market open to visitors from 6 am to 2 am; exhibitor setup from 6 am to 7 pm.
Admission: free for visitors.
Exhibitors: free pitch upon registration with the Association Faut que ça Tourne.
Entertainment: musette ball, artists, bands, DJ, refreshment stand and on-site catering, fireworks in the evening.
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Étang des Genièvres
Étang des Genièvres, 18240 Belleville-sur-Loire