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The 2025 Pontarlier Winter Street Sale brought together downtown merchants on February 7 and 8, 2025, to offer autumn-winter collections at bargain prices. This event positively concluded a mixed sales season, with good attendance despite a difficult commercial context.
On February 7 and 8, 2025, the streets of Pontarlier's city center came alive for the traditional Winter Street Sale. Pontarlier merchants displayed their merchandise in front of their shops – or inside for those less fortunate with the whims of winter weather – to offer autumn-winter 2024-2025 collections at greatly reduced prices.
This edition allowed the winter sales season to conclude on a positive note. Customers, coming from Pontarlier and the entire Haut-Doubs region, took advantage of attractive discounts on clothing, shoes, and home goods. For new downtown shops, the street sale served as a great showcase to gain visibility with a wider clientele.
The 2026 Winter Street Sale will be held on February 6 and 7, 2026, with the same formula appreciated by the people of Pontarlier.
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Centre-ville de Pontarlier
Centre-ville, 25300 Pontarlier