Grand Braderie of Saint-Tropez Merchants

The most prestigious braderie on the French Riviera

Born in the early 1990s at the initiative of the Esprit Village merchants' association, the Grand Braderie of Saint-Tropez has become one of the major commercial events on the French Riviera. Over three days, boutiques bring their clothing rails out onto the street and offer spectacular discounts on the season's collections.

From luxury to accessible ready-to-wear

The singularity of the Tropezian braderie lies in the rare coexistence of international luxury brands (Chanel, Gucci, Dior, Vilebrequin) and more accessible chains (Zara, Mango). Ready-to-wear for women and men, leather goods, shoes, accessories, jewellery, home decor and linens are all on offer.

A route through the entire historic centre

The braderie invades the shopping arteries: rue François Sibilli, rue Gambetta, rue Allard, Place de la Garonne, Place des Lices and the immediate surroundings of the Old Port. Wander among ochre facades, century-old plane trees and legendary cafes - Senequier, Le Gorille - in a typically Mediterranean commercial festive atmosphere.

Tropezian autumn, the ideal season

Held in late October, the braderie enjoys mild weather far from the overwhelming summer crowds. Connoisseurs appreciate this privileged moment to rediscover Saint-Tropez emptied of its summer crowds.

Tips for bargain hunters

The most coveted pieces go from the Friday morning opening: arrive early for maximum discounts. Wear comfortable shoes and anticipate parking difficulties by choosing Port or Citadelle car parks.