New Year Flea Market - Sainte-Maxime

A festive tradition at the heart of the Gulf of Saint-Tropez

The Sainte-Maxime New Year flea market is one of the emblematic cultural events of the Gulf of Saint-Tropez. Run yearly by the city, it takes over the Simon Lorière Promenade, lined with palms and overlooking the bay, for an open-air brocante that contrasts with the town's summer image.

The 2026 edition, held on Thursday 1 and Friday 2 January 9am-5pm, opened the year in a well-established tradition, confirming Sainte-Maxime's status as a year-round hunting destination.

An exceptional seaside setting

The Simon Lorière Promenade, along Sainte-Maxime's port and facing Saint-Tropez across the gulf, offers one of the finest brocante settings on the Var Riviera. Stalls stand under palms and maritime pines in a sunny Mediterranean atmosphere even in winter. Backdrop: sea, sailboats and the Maures hills.

• antiques, old furniture, small cabinetry
• marine objects, ship models, charts
• paintings, engravings, drawings
• old crockery, services, faience
• old jewellery, silverware, watches
• old linen, lace, embroidery
• old books, Riviera postcards
• Mediterranean curios, seaside decor
• lamps, frames, mirrors

Sainte-Maxime, elite seaside resort

Sainte-Maxime, elegant resort facing Saint-Tropez, blends Provençal charm, sandy beaches and cultural energy. Heritage Villa Les Myrtes and Square Tower, summer events and proximity to the gulf make it a key Var destination.

New-year atmosphere

The two-day format lets hunters take their time. A calm, friendly tone reflects new-year spirit. Mostly professional dealers offer quality pieces, often with negotiable prices.