Broc Land Geek

Broc Land Geek at the Halles du Boulingrin in Reims

Broc Land Geek is a unique event in the Marne region: a flea market entirely dedicated to geek culture and contemporary popular culture. Organized every August under the Art Deco vaults of the Halles du Boulingrin in Reims (51100), it brings together exhibitors and visitors passionate about video games, fantasy, science fiction, Japanese animation, and all universes of pop culture.

The stalls at Broc Land Geek offer a fascinating inventory for collectors: video games of all generations (retro consoles, cartridges, home console games), figurines and statues (Marvel, DC, Funko Pop, Nendoroid, scale figures), manga and anime (collector's editions, artbooks, blu-rays), used comics and graphic novels, board games and role-playing games, merchandise and derived products, vinyl records and CDs of film and game soundtracks, trading cards (Pokémon, Magic, Yu-Gi-Oh!). The diversity is immense, and bargains are plentiful for those who know where to look.

Broc Land Geek is part of the trend of geek events that have been multiplying across France since the 2010s. In Reims, it fills a gap: while Parisian Japan Expos and Comic Cons attract enthusiasts, they are far away and expensive. Broc Land Geek offers a local space for the numerous and active Reims geek community to meet, exchange, and trade. The atmosphere is festive, cosplays are not uncommon, and discussions between enthusiasts liven up the aisles of the hall throughout the day.

The Halles du Boulingrin, an Art Deco setting for geek culture

Hosting a geek flea market under the Halles du Boulingrin in Reims (51100) — an Art Deco monument from the 1920s — creates a striking and delightful contrast between Champagne's architectural history and the modernity of pop culture. The hall, with its large open spaces and filtered light, is ideal for this type of event. It usually hosts the covered market and various cultural events: Broc Land Geek has naturally found its place there.