Braderie de Maîche

The Braderie de Maîche: A Popular Festival on the Roof of the Doubs

Every autumn, the streets of Maîche come alive to host the town's annual grand street sale. Local shopkeepers, associations, and individuals bring their goods out into the street for a traditional, festive, and friendly street sale, in the spirit of the great street sales of Eastern France. Clothing, books, toys, household items, accessories, and various articles are offered at bargain prices to satisfy bargain hunters and deal seekers.

Maîche, Capital of the Pays Horloger

Maîche is the capital of the Pays Horloger, a high-altitude region nestled between the gorges of the Doubs and Dessoubre, on the border with Switzerland. At an altitude of approximately 777 meters, this town of nearly 4,500 inhabitants boasts an exceptional natural setting, with fir forests, high-altitude meadows, and deep valleys. Its industrial and watchmaking heritage, its Franche-Comté horse breeding, and its panoramas of the Swiss Jura make it a prime destination for visitors.

A Festive and Popular Gathering

The Maîche street sale is more than just a commercial event; it's a local gathering place for residents, shopkeepers, and visitors. The festive atmosphere of the town center, with its entertainment, food stalls, and lively terraces, adds to the event's appeal. Visitors come from all over the plateau, the Doubs valley, and even Switzerland to participate in this festive day.

Practical Information

The street sale takes place in the streets of Maîche town center. Entry is free. Shopkeepers and associations wishing to participate can contact the Mairie de Maîche or the Pays Horloger tourist office.